Springfield Center of the Arts

A lot of fantastic cultural events take place at Springfield Center of the Arts (SCA) and so a ScreenScape-powered Screen Display was a natural fit.

Communication

SCA uses their screens as a communication tool to serve a number of their basic logistical needs. For instance, with every intermission they need to inform patrons that the show is about to begin again. In rare emergency situations they need to blast a message out to all screens. There are many more. But it in a marketing capacity that the service became indispensable.

SCA has a busy summer schedule and recent polling shows that the number one reason that would-be patrons missed out on an event was because they didn't know anything about it.

SCA knows that on any given night those people that are attending a show are among the most likely to come back again and attend another. So they use their ScreenScape-powered screen display to build presence for their programs and individual events. The screens within their facility, and out into the community, feature tasteful, informative notices about all that is happening at the center. Now the anticipation of buzz-worthy events has never been stronger.

Revenue

Several bars in the region, and a few local tourist operations, are also on ScreenScape. The bars would love a chance to inform a theater-going audience that a drink special is available and waiting for them when the show is over. The tourist operators know that every night SCA hosts a captive audience that is very much in line with their target market.

SCA, which relies on donations and finds its programming budget under constant financial pressure, has begun to make money with its ScreenScape membership by selling ad space on its screen display.

Now there are larger, more remote advertiser's interested in joining their advertising service. SCA still collaborates with other local arts and civic institutions by sharing screen content for free. But the option is certainly there, at any time, for SCA to drive additional revenue by selling ad spaces to select partners.