NightCap Late Night Sports Bar

NightCap Late Night Sports Bar (NightCap) has used their screen display to add value to their establishment and attract more timely customers.

Add Value

NightCap is owned by Ricky Savard. Ricky's clientele are almost like family. And special occasions at NightCap are just like family reunions. If you walk into Nightcap two days after St. Paddy's day you're bound to see pictures of the St. Paddy's day party up on their screens.

Promoting events, having fun with staff, and entertaining guests are just a few of the ways Ricky's uses screens in their venue. Everyone loves how they pull in local sports feeds using RSS. But NightCap's screen display, or NightCapTV, isn't all for fun. Ricky uses it to sell more drink specials then he ever did before. Since adding the screen displays a lot more of his guests are ordering their featured items. Sometimes that means higher margins for him. Sometimes it means selling out a food item that is nearing its sell by date - which can be a real savings.

Revenue

Ricky has noticed an increase in business since he started using ScreenScape. More people are coming into his establishment. He attributes this to the powerful effect ScreenScape has had on his relationships with neighboring businesses. One restaurant, in particular, Angelino's, which also is a member of ScreenScape, has been particularly helpful in directing more traffic his way. Ricky was clever enough to realize that the people leaving Angelino's next door were much more likely to stop in for a drink at his bar than people who are anywhere else. "It's all about timing and exploiting the natural, lateral relationships in your network", he says. "I use a drink special to plant the seed. And they're in the perfect position to act".

Because Angelino's had a screen display near their cash Ricky saw that an ad for NightCap could be very effective in directing thirsty customers his way. So he partnered with Angelino on ScreenScape and now they feature ads for each other in their respective operation. "Angelino's for supper, NightCap's for a drink!"

The experience has led Ricky to realize that, by selling screen space on his own screen display, his bar, which attracts a specific clientele of a specific lifestyle and lifestage, could also double as a small marketing service.