Conventional digital signage can be very expensive. That’s why you're used to seeing it in shopping malls, airports and office towers - where daily foot traffic tends to be high. ScreenScape is different. It uses the Internet and standards-based technologies, allowing for dramatic cost savings, ease of use, and scalability.
This gives ScreenScape the ability to access a much larger population of target venues with its brand of digital signage solution, thus creating value in its network by adding many new points of presence. When you think about it...the larger share of the opportunity that is place-based media is actually in selling smaller size solutions to businesses in much greater number. ScreenScape is the first to cultivate this “long-tail opportunity” in place-based media that has been enabled only recently by new networking technology. It's also helping to drive a new network economics that has greater scale and helps ScreenScape to continue to keep its costs and its prices the lowest in the industry. Clearly place-based media isn't just for shopping malls, airports and office towers. It's a powerful sales & marketing technique that anyone can access now. Here is the proof! Using ScreenScape, you now see place-based media being used everywhere: from health clinics to pool halls, recreation centres to restaurants, and even schools.
