Unlocking the Sales Badge

Five ways you can improve your foursquare campaign’s chance of success

ScreenScape brings foursquare to Life in your Venue.

As a retail sales & marketing engine, foursquare is becoming a considerable weapon for many venue managers. But, at the same time, even the makers of foursquare will tell you, foursquare is, by itself, incomplete. As foursquare CEO Dennis Crowley has said it's not about the check-in, it's about what happens after that. One of the most important pieces needed to complete the retail marketing eco-system that foursquare creates is an onsite digital display technology to welcome foursquare users and cue them to participate while inside the venue. And that is where ScreenScape comes in.

Imagine Walmart mounting an ad campaign and then forgetting to place relevant signage for the sale material inside the store. Imagine yourself as a potential customer walking in to look for something that you saw on TV and inside the store there is no mention of any sale! Promoting a sale item on foursquare is great....reinforcing it through coordinated onsite sales & marketing is even better.

So, what can ScreenScape do for a fourquare Venue?

We believe ScreenScape can make a big difference in increasing your sales through foursquare.

ScreenScape offers an engaging way to step up a foursquare window cling. Using ScreenScape a venue can:

1. Promote their use of foursquare
2. Remind foursquare users to check-in, build credibility on foursquare as check-ins rise.
3. Promote a number of unique specials in the same venue
4. Recognize the mayor of their venue
5. Acknowledge foursquare users when they arrive on site (coming soon).
6. Publicly display “shouts” by foursquare friends (coming soon).
7. Publicly display “tips” authored by locals or by location sponsors (coming soon).
8. Coordinate the efforts of multiple foursquare venues as in a retail network.
9. Educate management and staff to honor foursquare specials

Spread the word

As popular as foursquare is.....the number of foursquare users is still a relatively small share of the total population of customers who frequent a typical store or restaurant. A digital display that features coordinated messaging that is in synch with local foursquare activity can bring these retail marketing messages to light in a public place. This can spawn curiousity in both the medium that is foursquare and the message that is the latest venue special - and not just among the crowd with their noses in their smart phones - but throughout the room and throughout the environment, and even throughout the community. To put it simply we believe ScreenScape can serve as a powerful accelerant to the retail sparks that fly when a foursquare user walks into your venue.

“Hi, we’re on foursquare and that deal you wanted...it’s right here!”

For it to really work all retail marketing outreach should be complemented by onsite sales & marketing. And in order to get the most out of foursquare you need to make it real inside the venue. Isn’t this why foursquare introduced their simple window cling?

Learn more:

• Try out our foursquare widget.
• See our foursquare widget in action in a live display.
• Contact ScreenScape

Calling all foursquare venues!

Over the weekend ScreenScape released a set of features that included version 1 of a new foursquare widget. Fitting in among the videos and slides that might comprise your entire playlist, our foursquare widget pulls real time data from foursquare’s API and presents it on a ScreenScape-powered screen display inside your venue

We believe a ScreenScape-powered display can be used as a great complement to the kind of marketing outreach that foursquare generates. A ScreenScape-powered display helps foursquare venues to welcome members of foursquare to their venue and to promote foursquare specials on location. For a deeper explanation of our foursquare widget go here and to see a sample display that is using our foursquare widget go here.

To mark the arrival of our new foursquare widget, for a limited time only, we would like to offer all foursquare venues a 30-day free trial of ScreenScape. To take us up on this offer please friend our foursquare account and we’ll send you a personalized invite to join ScreenScape.

Watch this blog for further updates as we drill down into the many uses cases where a ScreenScape-powered display can play a critical role in completing the retail marketing eco-system that foursquare creates.

ScreenScape at InfoComm10

Yes. We're looking forward to seeing you at InfoComm10 the largest gathering of the Pro Audio Visual Industry in the world.

Drop by our booth (N2962) for a demo or a discussion about how you can profit from Venue Networking with ScreenScape.

Also, we will be actively looking for new business partners as we continue a huge push into the USA. If you would like to capitalize on the fastest growing Venue Network on the planet, make a point to drop by and see us at InfoComm!

Join us soon for a live event

ScreenScape is now hosting regular online events. The majority of these events will be short educational seminars (or "webinars") designed to introduce new members to the ScreenScape Community.

For those of you that are interested in understanding more about how ScreenScape is being used as a powerful onsite sales & marketing tool we encourage you to jump into one of these sessions. Of course they are entirely free.

All you have to do is register for an event and set aside some time to attend. Once you register we will send you simple instructions for joining the event in progress.

The best way to discover an upcoming event that is of particular interest to you is to monitor our Online Events page. This page will also, from time-to-time, feature previously recorded events which you can then watch at your leisure.

ScreenScape to present the best of the East Coast at Atlantic Canada House during Vancouver 2010 Games

ScreenScape is thrilled to be providing technology support to Atlantic Canada House during the 2010 Olympic Winter Games in Vancouver.
Organizers of Atlantic Canada House (http://www.atlanticcanadahouse.com) asked if we would partner with them to develop a network of dynamic screens at the Atlantic Canada House Pavilion during the Vancouver 2010 Olympic Winter Games. Located in the heart of Granville Island, Atlantic Canada House will provide a venue to showcase the people, the resources, and the many natural wonders of Atlantic Canada.

Click here to view an online version of the live display.

Re: pending update - A Letter to our Members

Update: January 15, 2010

We are happy to report that this update has been completed and all of our customers are now enjoying these improvements. As always if you are experiencing a problem please contact ScreenScape Support. Thank you for your cooperation and thanks for your continued interest in ScreenScape.