ScreenScape for Event Signage

Among other things ScreenScape makes it easy and affordable to create dynamic digital signage displays.  It's so easy to build a powerful screen display that you can create a new one, or completely change one in a matter of ten minutes. This along with a host of features makes ScreenScape an excellent choice for event planners and the entire hospitality industry.

ScreenScape let's you choose and at any time change the style, color, and the logo of a display to reflect an entirely new brand - a new event for example. Changing up the programming of your display is just as easy. So easy that in a matter of minutes you can update a meeting schedule, a site map, or upload recent photographs and present to your guests a screen display that is updated daily and always current up to the minute.   And for the event planning industry this is just the beginning. Because ScreenScape is community-based members of the ScreenScape Network represent a channel - a world of venues and their displays which cater to targeted audiences both in your community and around the globe. This offers an event planner myriad opportunities to promote their event and offer a more immersive event experience that spans venues - even an entire town.

Solstice Jazz & Blues Festival

Figure 1 illustrates the presence of Solstice Jazz & Blues Festival on ScreenScape. Seven officially sanctioned venues are using ScreenScape to coordinate site logistics, to communicate daily performance schedules, and also to recognize sponsors.  ScreenScape provides Solstice a means to communicate key messages accurately and on a timely basis. The professionalism of the displays has enhanced the event brand substantially and the new platform for sponsorship recognition has allowed them to add a new level of platinum sponsorship which is new revenue for the event.

Interestingly, local bars like Nightcap Sports Bar are also indirectly participating through the ScreenScape Community. The audience at Nightcap is an audience of Blues fans. By agreeing to promote the event and its schedule to its patrons Nightcap has been helping to drive attendance at the core Solstice events.

Tips for Using ScreenScape at your next Event

1. Event planners - sign up for ScreenScape. Register for an account at screenscape.net and start building your first display.
   
2. Build your network. Encourage venues to sign up for ScreenScape and build their own screen display. The two best kinds of venues are a) those venues in the close vicinity of where the event is taking place and b) those venues which have an audience that matches your typical attendee.
   
3. Develop a promotion. Using your ScreenScape account develop a promotional campaign for distributing through the ScreenScape Community. Use text slides, digital posters, News feeds, or Web Video.
4. Ask members in your network to subscribe to your content. Communicate with like-minded venues and ask them to subscribe to your promotional campaign.
   
5. Inform your attendees how to contribute their content. Members of ScreenScape can create content using their existing account.  By putting a video on YouTube event planners can quickly get onto their displays.
   
6. At event time replace your promotional material with timely relevent content about your event. Watch as updates flow toward all the venues in your network!