Hannaford Chevrolet

Hannaford Chevrolet is a third-generation General Motors dealer in Hannaford, New Hampshire. Dealer principal, Ian Morris, saw a ScreenScape-powered screen display, something called the Hannaford Community Display, at a local skating rink. While waiting for his daughter he found himself thoroughly engaged by the service and its local news, events, and advertisements.

The next day at work Ian looked up ScreenScape and quickly learned how easy it was for him to set up his own local screen display and to keep the display up-to-date and engaging with the help of some local content partners.

He installed a test screen in the parts & service area of the dealership where most visitors linger while they get service. While browsing ScreenScape he found and quickly subscribed to the content feed that was offered as part of the Hannaford Community Display. Now his venue was a part of it. Ian then added his own custom slides that served his own strategic marketing needs and before he knew it he was all set up. Just as soon as the service was up and running he found his waiting room to be more professional and the patience of his customers to go a little further. Pretty soon a second screen was installed in the sales area complete with photos of his recent happy customers and video demonstrations of his latest product line.

Next, by using ScreenScape to engage with the primary account owner who administers the Hannaford Community Display, Ian soon established Hannaford Chevrolet as their latest advertising partner. Now when he waits for his daughter at the skating rink he smiles when he sees that others can't help but notice his latest ad.