Sacred Ritual Coffee

The Sacred Ritual Coffee (SRC) Company knows how important the morning coffee ritual can be to us all. For a little shop they do brisk business. Every table is full on every morning. And if you arrive before 9am you're bound to wait in line. The four screens that SRC operate are always the talk of those line ups. You can always count on it: morning news, community events, sports feeds, and Sacred Rituals acerbic humor.

The staff at SRC love the fact that they get to contribute to the fun with their favourite quotes, jokes and factoids. And the Management isn't too bad off either. They're making a bit of revenue from the service by opening their screens to third party advertisers, especially the socially conscious ones in their neighborhood. In fact they've made enough in one year to pay for the screens two times over. And they know that people are more patient in those morning lines than they have ever been.