Venue Networking - an open network of public digital displays to create a powerful and cost-effective onsite sales & marketing engine for every member of the network.

Venue Networking vs. Digital Signage

What is Venue Networking?

"The next logical step in the evolution of digital signage".

There's all kinds of ways businesses benefit by recognizing that they have similar audiences. Venue Networking is about sharing text, images, and video across an open network of public digital displays to create a powerful and cost-effective onsite sales & marketing engine for every member of the network. Venue Networking helps businesses to better cater to their own local customers, and better promote themselves, by joining forces with a network of like-minded partners.

In a Venue Network displays are typically owned and controlled by individual members, Venue Managers, and are used to inform, entertain, and advertise to audiences at each member venue locations.

Network operators, content producers and advertisers contribute to building Venue Networks to assist Venue Managers in managing their screens, in creating content, or in driving revenue opportunities.

Members of a Venue Network can choose to share content with or to sell advertising space to any other member as they see fit. The result is a "Venue Network" of digital displays in which each member's content has potential access to many audiences through displays across the network.

Venue Networking offers powerful onsite sales & marketing benefits that conventional digital signage systems cannot: raising awareness, increase customer participation, influence buying behavior, and driving revenue.

The advantages of Venue Networking over traditional digital signage systems include: dramatic cost-savings, simplicity & ease-of-management, and scalability.

How is Venue Networking different from Conventional Digital Signage?

Closed Network - Digital Signage, Digital Out Of Home Open Network - Venue Networking

DS/DOOH

Venue Networking
Architecture

 Digital Signage, traditional place-based media, and Digital Out-of-Home Advertising solutions grew out of a broadcasting era. As such their design is more likely to resemble a broadcasting network than the Internet. DS/DOOH Networks are closed and highly centralized. This places profound limitations on their potential and unnecessary requirements that lead to a higher Total Cost of Ownership. Venue Networking takes its cues from internetworking principles, social media and mobile computing. Just as the Internet offers reduced costs and greater flexiblity for communication and collaboration over broadcasting, Venue Networking offers more opportunities at less cost versus Digital Signage and Digital Out-of-Home.
Environment

 DS/DOOH networks are stand-alone, closed and proprietary systems. This is the anti-thesis of internetworking. Venue Networking uses standard internetworking principles to foster community, collaboration and commerce that spans organizational boundaries.
Technology

 DS/DOOH Networks are based on specialized proprietary techniques which add to their total cost of ownership by creating dependencies on stringent hardware and software requirements, expensive upgrades as well as ongoing maintenance, project management, and training costs. Venue Networking is simple and standards-based which allows you to use commodity-priced hardware and software.
Content Creation

 DS/DOOH networks, by definition, centralize the creative process and impose strict technical requirements on content authors. This makes the delivery of timely relevant content, at the site level, difficult and expensive. Venue Networking uses technology to simplify and standardize the creative process to make it easy to distribute the task of content creation and bring it closer to the intended audience. This reduces costs and makes for content that is more timely and relevant - the essence of an effective communication system.
Growth

 DS/DOOH Networks are closed and highly centralized. It is expensive and difficult to extend the reach of your network and take advantage of third-party collaboration. Venue Networking encourages the organic growth of your network and fosters ad hoc collaboration between content creators and like-minded venues.
Pricing

 DS/DOOH solutions are expensive both in their licensing structure and in their Total Cost of Ownership. Venue Networking is accessible even to the smallest of organizations and offers flexible pricing options.
Content Syndication

 DS/DOOH Networks are closed and one-way - there is no cross-organizational sharing of content between proprietary networks. Every member of a Venue Network can partner with any other member to get their message out.
Revenue Generation

 The friction and closed-nature inherent in DS/DOOH Networks limit the ability of third-parties to broker advertising deals with their members. Venue Networking permits the ad hoc formation of co-marketing arrangements with any other member.

How can I differentiate a Venue Networking solution from a Digital Signage solution?

Take the Test

  • Is the barrier to entry so low that virtually anyone can join?
  • Can I invite others to join the network on a self-serve basis?
  • Can I easily mesh my network with any other part of the community?
  • Does my ROI increase every time another member joins the community?
  • Can I easily coordinate independent content on every one of my screens?
  • Can I keep my displays fresh and compelling, at little to no additional cost?
  • Can my local venues contribute local content, and still keep the network on message?
  • Can I use commodity-priced hardware and conventional software to deploy my screens?
  • Can I take advantage of all the great content available on the Internet?
  • Is it simple for me to add new displays and screens at any time?
  • Is the capital cost to grow the network distributed over the entire membership?
  • Can small organizations self-start at low cost?

Venue Networking is the key to communicating intelligently and cost-effectively to people where they live, work and play.