CanTrust Financial Services

The CanTrust Group (CanTrust) is the collective of 18 certified investment brokers that, with the help of a full complement of staff, markets itself at two locations as CanTrust Financial Services.

Branding

CanTrust uses a ScreenScape-powered information display in their lobby primarily to educate their clients on opportunities and risk in the financial services area. The display has been completely customized with the CanTrust logo and the Green and Yellow CanTrust colors. Because the sources are dynamic the majority of the presentation changes on a daily basis with no effort on the part of CanTrust staff. That being said the programming is all CanTrust's. Their custom content is front and center outlining the benefits of a good financial plan and reinforcing the value of CanTrust's service offerings.

CanTrust is a contributing member to the local community as well. They use their ScreenScape-powered screen display to promote community events and support local charitable causes.

"ScreenScape has been a cost-effective communication tool for us" says Chip Becker, principal. "Education, promotion, and sharing in the community: with ScreenScape they're all easy".