Shapes Super Fitness
Shapes Super Fitness (Shapes) uses ScreenScape Screen Displays to enhance the environment of each of their facilities, to add value to their business, and make real revenue.
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Environment
Shapes prides itself in creating work-out facilities that are second-to-none in the industry. Fresh, cool, and fun is their mantra. They know that work-outs can be mentally and physically tasking so they like to create an environment that is inviting. The coordinated screen displays they developed using ScreenScape reinforced this principle by showing off their hand-tailored content.
Training
Shapes knows that a fitness center is so much more than its state of the art equipment. Fitness professionals are on hand by the hour to help its members go through their exercise routine. However, they also found value in using their ScreenScape-powered network to offer a series of short videos that demonstrated the proper way to do certain exercises.
They found the videos on YouTube. Using the YouTube widget they subscribed to the content and scheduled it to be interspersed among their own custom slides, news, sports and weather.
Revenue
Shapes has a clientele that is somewhat unique. They cater to a young, stylish, fitness-conscious crowd. This is a sought after marketing demographic and Shapes knows it. They have used their ScreenScape account to attract over a dozen advertisers, even some national brands. This new revenue has gone straight to their bottom line and they're loving it!