What is Place-based media?
What is Place-based media?
Maximize every customer visit
You work hard to get customers to walk through your door. How many leave without understanding your full range of products and services?
What if you could place just the right message on screens at every key location in your business and market your business intelligently....one customer at a time?
The right message at the right place at the right time...
Place-based media is about using technology to communicate intelligently to people where they live, work and play. It's about context and personalization. It's about onsite sales & marketing!
YOU can do it
Place-based media is media created and controlled by you! The Internet has made content creation and content distribution both easy and cost-effective. Who knows your audience better than you?
Speak to ME
Place-based media can be used by organizations to create their very own custom-tailored and highly contextualized conversations with people as they experience their venue. Why put a television in your venue when you can offer your guests your own simplified 24 hour news network?
Small or large - everything in context, everything local
Small or large - everything in context, everything local
When locals visit a retail establishment in a small town they are often well known to the person behind the counter. Being greeted with a smile and then guided toward information and opportunities that match with local tastes and preferences isn't just good marketing - it's good customer service. Place-based media uses technology to balance central coordination with local intelligence to create tailored conversations with customers and messaging that at the same time adheres to a uniform corporate brand. This can help to systematically bring a sense of intelligent small town service to retail environments even when they are a part of a large enterprise.
