ScreenScape brings foursquare to Life in your Venue.

As a retail sales & marketing engine, foursquare is becoming a considerable weapon for many venue managers. But, at the same time, even the makers of foursquare will tell you, foursquare is, by itself, incomplete. As foursquare CEO Dennis Crowley has said it's not about the check-in, it's about what happens after that. One of the most important pieces needed to complete the retail marketing eco-system that foursquare creates is an onsite digital display technology to welcome foursquare users and cue them to participate while inside the venue. And that is where ScreenScape comes in.

Imagine Walmart mounting an ad campaign and then forgetting to place relevant signage for the sale material inside the store. Imagine yourself as a potential customer walking in to look for something that you saw on TV and inside the store there is no mention of any sale! Promoting a sale item on foursquare is great....reinforcing it through coordinated onsite sales & marketing is even better.

So, what can ScreenScape do for a fourquare Venue?

We believe ScreenScape can make a big difference in increasing your sales through foursquare.

ScreenScape offers an engaging way to step up a foursquare window cling. Using ScreenScape a venue can:

1. Promote their use of foursquare
2. Remind foursquare users to check-in, build credibility on foursquare as check-ins rise.
3. Promote a number of unique specials in the same venue
4. Recognize the mayor of their venue
5. Acknowledge foursquare users when they arrive on site (coming soon).
6. Publicly display “shouts” by foursquare friends (coming soon).
7. Publicly display “tips” authored by locals or by location sponsors (coming soon).
8. Coordinate the efforts of multiple foursquare venues as in a retail network.
9. Educate management and staff to honor foursquare specials

Spread the word

As popular as foursquare is.....the number of foursquare users is still a relatively small share of the total population of customers who frequent a typical store or restaurant. A digital display that features coordinated messaging that is in synch with local foursquare activity can bring these retail marketing messages to light in a public place. This can spawn curiousity in both the medium that is foursquare and the message that is the latest venue special - and not just among the crowd with their noses in their smart phones - but throughout the room and throughout the environment, and even throughout the community. To put it simply we believe ScreenScape can serve as a powerful accelerant to the retail sparks that fly when a foursquare user walks into your venue.

“Hi, we’re on foursquare and that deal you wanted...it’s right here!”

For it to really work all retail marketing outreach should be complemented by onsite sales & marketing. And in order to get the most out of foursquare you need to make it real inside the venue. Isn’t this why foursquare introduced their simple window cling?

Learn more:

• Try out our foursquare widget.
• See our foursquare widget in action in a live display.
• Contact ScreenScape

ScreenScape at InfoComm10

Yes. We're looking forward to seeing you at InfoComm10 the largest gathering of the Pro Audio Visual Industry in the world.

Drop by our booth (N2962) for a demo or a discussion about how you can profit from Venue Networking with ScreenScape.

Also, we will be actively looking for new business partners as we continue a huge push into the USA. If you would like to capitalize on the fastest growing Venue Network on the planet, make a point to drop by and see us at InfoComm!

Join us soon for a live event

ScreenScape is now hosting regular online events. The majority of these events will be short educational seminars (or "webinars") designed to introduce new members to the ScreenScape Community.

For those of you that are interested in understanding more about how ScreenScape is being used as a powerful onsite sales & marketing tool we encourage you to jump into one of these sessions. Of course they are entirely free.

All you have to do is register for an event and set aside some time to attend. Once you register we will send you simple instructions for joining the event in progress.

The best way to discover an upcoming event that is of particular interest to you is to monitor our Online Events page. This page will also, from time-to-time, feature previously recorded events which you can then watch at your leisure.

Where in the world is ScreenScape?

Here's a look at the countries in the world where ScreenScape members exist. As new members join everyday your reach for cross-promotion grows.

From our little corner of the globe, we wish you a Happy Holiday and prosperity in the new year!

Season's greetings from the entire ScreenScape Team.

ScreenScape Group Licensing - the Basics

If you are new to ScreenScape's Group Licensing options this blog entry will walk you through the basics.

An individual Basic membership to ScreenScape provides users with access to an account that lets them create and manage a single display. A Basic membership is well-suited for smaller organizations that want to put a screen or two up in their lobby, lounge, waiting room or hall. Every member of ScreenScape has access to the ScreenScape Community and so every member, even smaller organizations, can use ScreenScape to browse for and subscribe to interesting content, to link up with partners, and begin to cross-promote and collaborate with others in the network.

If a basic membership does all this...then what is the role and purpose of a Group?

A Group is designed to link multiple ScreenScape accounts together in order to help these accounts to work together. In simple terms a Group provides the Group Owner with a centralized means of distributing content to all members within their Group on an ongoing basis. This creates efficiencies in the management of content and broader reach as a mass marketing channel.

How does it work?

A special Group Account is used to facilitate content distribution. When a Group Owner creates content using their Group Account this content is automatically distributed to the displays within their network. A Group Account also features special group forming functionality which helps Group Owner's to invite new members to join their group.

Why are you promoting your competitors ads?

While dining at a local popular franchise restaurant & bar with a colleague, we sat near the bar and gazed up at a television screen positioned above. We ate dinner and kept glancing at the screen, agreeing this was an ideal spot for a screen display. As we continued to watch, a commercial for the restaurants competitor appeared on tv.

What's wrong with this picture?

ScreenScape.net gets a mention for CSS design

It's been a very interesting and exciting week from a marketing perspective here at ScreenScape.We are generating some interest in the social media of the design world. Firstly we received a mention as a site-of-the-day on CSSMania.com, this brought a lot of traffic to our domain and generated a minor Twitter frenzy. CSSMania.com is a well regarded list of interesting websites using Cascading Style Sheets. This posting generated a significant number of hits to ScreenScape.net last week, and along the way, another design blog (abduzeedo.com) picked up the post and made a reference to our site, thus generating further traffic.