Marketing

The voice of ScreenScape's marketing group.

Where in the world is ScreenScape?

Here's a look at the countries in the world where ScreenScape members exist. As new members join everyday your reach for cross-promotion grows.

Map of ScreenScape presence around the globe.

From our little corner of the globe, we wish you a Happy Holiday and prosperity in the new year!

Season's greetings from the entire ScreenScape Team.

ScreenScape Group Licensing - the Basics

If you are new to ScreenScape's Group Licensing options this blog entry will walk you through the basics.

An individual Basic membership to ScreenScape provides users with access to an account that lets them create and manage a single display. A Basic membership is well-suited for smaller organizations that want to put a screen or two up in their lobby, lounge, waiting room or hall. Every member of ScreenScape has access to the ScreenScape Community and so every member, even smaller organizations, can use ScreenScape to browse for and subscribe to interesting content, to link up with partners, and begin to cross-promote and collaborate with others in the network.

If a basic membership does all this...then what is the role and purpose of a Group?

A Group is designed to link multiple ScreenScape accounts together in order to help these accounts to work together. In simple terms a Group provides the Group Owner with a centralized means of distributing content to all members within their Group on an ongoing basis. This creates efficiencies in the management of content and broader reach as a mass marketing channel.

How does it work?

A special Group Account is used to facilitate content distribution. When a Group Owner creates content using their Group Account this content is automatically distributed to the displays within their network. A Group Account also features special group forming functionality which helps Group Owner's to invite new members to join their group.

Why are you promoting your competitors ads?

While dining at a local popular franchise restaurant & bar with a colleague, we sat near the bar and gazed up at a television screen positioned above. We ate dinner and kept glancing at the screen, agreeing this was an ideal spot for a screen display. As we continued to watch, a commercial for the restaurants competitor appeared on tv.

What's wrong with this picture?

Airing your competitors advertising to patrons inside your venue is a bad idea!

ScreenScape.net gets a mention for CSS design

It's been a very interesting and exciting week from a marketing perspective here at ScreenScape.We are generating some interest in the social media of the design world. Firstly we received a mention as a site-of-the-day on CSSMania.com, this brought a lot of traffic to our domain and generated a minor Twitter frenzy. CSSMania.com is a well regarded list of interesting websites using Cascading Style Sheets. This posting generated a significant number of hits to ScreenScape.net last week, and along the way, another design blog (abduzeedo.com) picked up the post and made a reference to our site, thus generating further traffic.

Innovative promotion - Golf course uses ScreenScape to post live tournament results

Copetown Woods Golf Club recently started using ScreenScape to help promote PowerPlay Golf in Canada.

Copetown Woods has decided to use the screen displays during and upcoming PowerPlay golf tournament to keep visitors in the club house updated of the results of the game. The Fall Pro-Am tournament will be held Monday October 19, 2009, and features a $10,000 Pro purse. More details can be found on the PowerPlay website. If you're near Copetown, Ontario you might want to check out this exciting new way to play 9 holes of golf.

What is ScreenScape and how can it help your business?

Take a self-guided tour of ScreenScape's corporate presentation.

Refer-A-Friend Contest Winner

Our Refer-A-Friend contest has come to a close and we'd like to thank you all for helping us get the word out about ScreenScape. We'd also like to congratulate Jennifer Woosley from Louisville, KY on winning the iPod Touch!

Thanks again to everyone for making the contest such a success!

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Healthcare

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Learn how pharmacies and clinics are lowering perceived wait times, and educating their guests with health tips

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Hospitality / Events

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Hotels and events are using screen displays for way finding, and to inform their guests with timely information

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Retail

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Retail stores are using ScreenScape to attract attention to sale items and articulate product features and benefits

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Civic

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Sites such as universities and town halls are using screen displays to inform visitors of upcoming events

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Tourism

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Tourism operators are benefiting from having ScreenScape at interpretive centers and at point of sale

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Professional

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See how professional offices are improving sales with customer testimonials on screen displays

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Entertainment

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Entertainment venues are broadcasting special events, messages and advertising

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Food and Drink

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Restaurants and coffee shops are creating a vibe with information and entertainment

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Recreation

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Fitness centers and health spas are making workout and relax time entertaining and informational

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