The right message at the right place at the right time...

Place-based media is about using technology to communicate intelligently to people where they live, work and play. If you stop to really think about it the places we visit play a very important role in the marketing process.

YOU can do it

Place-based media is media created and controlled by you! The Internet has made content creation and content distribution both easy and cost-effective. Who knows your audience better than you?

Speak to ME

Place-based media can be used by organizations to create their very own custom-tailored and highly contextualized conversations with people as they experience their venue. Why put a television in your venue when you can offer your guests your own simplified 24 hour news network?

Small or large - everything in context, everything local

When locals visit a retail establishment in a small town they are often well known to the person behind the counter. Being greeted with a smile and then guided toward information and opportunities that match with local tastes and preferences isn't just good marketing - it's good customer service. Place-based media uses technology to balance central coordination with local intelligence to create tailored conversations with customers and messaging that at the same time adheres to a uniform corporate brand. This can help to systematically bring a sense of intelligent small town service to retail environments even when they are a part of a large enterprise.

Place Matters

The places where we live work and play have intelligence - The physical places of the world emanate information. This information can be used in the marketing process to make national campaigns more effective by recognizing and taking advantage of local differences. Take for example a specific luxury fitness institute on a busy corner in small town Alaska. The place - the locale, the site, and the geography - says something about the people and the marketing opportunities they represent. A luxury fitness institute is going to attract a specific type of person - those with a common lifestyle, income, and life stage. A savvy venue manager is going to recognize that their membership is an attractive audience to marketers of luxury goods, health & fitness products, and travel.

According to POPAI as much as 70% of all buying decisions are actually made on the site at the time of purchase. Whether you're a Small community-based organization or a large diversified company - you can't ignore the power of place-based media.

Networking

What is place-based media if it uses expensive technology and closed, proprietary methods? Place-based media that is cost-effective has to be inclusive, participatory and standards-based. Furthermore, where broadcasting practices have little respect for local community and culture, the values of the Internet have shown us how to use technology to converse with people in an intelligent manner that is highly personalized and efficient at the same time.